what i do
GLOBAL BRAND CREATIVE DIRECTOR
Working closely with international regions and partners to deliver globally coherent luxury brand experiences. Leading the development of brand guidelines, design standards and supplier networks to ensure consistency, craftsmanship and excellence across worldwide programmes.
UI DIRECTOR
APPLE | ASTON MARTIN
Leading creative collaboration between Aston Martin and Apple to develop next-generation luxury HMI and digital user experiences.
Working closely with teams in Cupertino, California to shape a contemporary interface balancing performance, technology and human-centred design.
BRAND BUILDING
AI & CREATIVE DEVELOPMENT
Exploring AI-assisted workflows and emerging technologies to accelerate visualisation, storytelling and future luxury experience development.
Combining AI experimentation with advanced 3D modelling workflows in Maya, alongside global sourcing, artisans and boutique manufacturing partners to explore new forms of creative development and digital craftsmanship.
FROM PENCIL TO PRODUCT LAUNCH
Leading creative visualisation from early concept sketch through to global launch campaigns.
Combining advanced 3D workflows across Maya, Unreal Engine and 3ds Max to create cinematic luxury storytelling shaped through lighting, materiality, physics and digital craftsmanship.
Current exploration into AI-assisted workflows is expanding new possibilities for visualisation, creative development and production efficiency.
DESIGNING NAUTICAL & AVIATION EXPERIENCE
Collaborating with exceptional marine and aviation partners to translate luxury performance design across new and highly specialised environments.
DESIGN & ENGINEERING
Bridging creative design and engineering precision to deliver refined and manufacturable luxury experiences.
AUTOMOTIVE & PRODUCT DESIGN
Translating concept sketching into manufacturable luxury products through advanced 3D development, engineering collaboration and production design.
ARCHITECTURAL & SPATIAL DESIGN
Delivering luxury architectural vision and spatial design direction in collaboration with certified architects, surveyors and international build partners.
BRAND & MATERIAL DIRECTION
Shaping luxury brand experiences through materiality, craftsmanship, typography and visual storytelling.
Developed across Aston Martin, Citroën and Alpine, with a belief that strong design begins with clarity, emotion and experience.
MOTORSPORT & PERFORMANCE EXPERIENCES
Leading global luxury event and experiential design programmes across motorsport, launches and brand activations.
Working closely with international regions and teams to create immersive and globally coherent luxury experiences.
wORKING LOCALLY AND GLOBALLY WITH artisans and exquisite craftman
